{"id":392,"date":"2025-06-05T08:54:15","date_gmt":"2025-06-05T06:54:15","guid":{"rendered":"https:\/\/www.zag.de\/post-personalwissen-8-2\/"},"modified":"2025-08-20T15:28:36","modified_gmt":"2025-08-20T13:28:36","slug":"marketing-zwischen-zahlen-emotionen-und-echtem-mehrwert","status":"publish","type":"post","link":"https:\/\/www.zag.de\/ro\/blog\/personalwissen\/marketing-zwischen-zahlen-emotionen-und-echtem-mehrwert\/","title":{"rendered":"\u201eMarketing \u00eentre cifre, emo\u021bii \u0219i valoare ad\u0103ugat\u0103 real\u0103\u201c"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Perspective de la Sandra Czok, director de marketing la ZAG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sectorul serviciilor de personal este unul dintre cele mai interesante, dar \u0219i cele mai solicitante domenii ale marketingului. Pentru Sandra Czok, director de marketing la ZAG, cea mai mare provocare const\u0103 \u00een diversitatea grupurilor \u021bint\u0103: Companiile, pe de o parte, candida\u021bii, pe de alt\u0103 parte. \u201e\u00cen cele din urm\u0103, trebuie s\u0103 le \u201apotrivim\u2018 pe am\u00e2ndou\u0103 - iar asta necesit\u0103 o comunicare personalizat\u0103\u201c, explic\u0103 ea. La aceasta se adaug\u0103 schimb\u0103rile constante din industrie, care necesit\u0103 ajust\u0103ri continue ale strategiilor \u0219i m\u0103surilor. \u201e\u00cen cele din urm\u0103, \u00eens\u0103, proximitatea uman\u0103 este cea care asigur\u0103 succesul - iar noi experiment\u0103m acest lucru \u00een fiecare zi \u00een dialogul cu sucursalele noastre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"765\" src=\"https:\/\/www.zag.de\/wp-content\/uploads\/2025\/08\/Sandra_Blog-1360x765.webp\" alt=\"\" class=\"wp-image-3993\" srcset=\"https:\/\/www.zag.de\/wp-content\/uploads\/2025\/08\/Sandra_Blog-1360x765.webp 1360w, https:\/\/www.zag.de\/wp-content\/uploads\/2025\/08\/Sandra_Blog-664x374.webp 664w, https:\/\/www.zag.de\/wp-content\/uploads\/2025\/08\/Sandra_Blog-300x169.webp 300w, https:\/\/www.zag.de\/wp-content\/uploads\/2025\/08\/Sandra_Blog-18x10.webp 18w, https:\/\/www.zag.de\/wp-content\/uploads\/2025\/08\/Sandra_Blog.webp 1372w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mai mult dec\u00e2t un simplu \u201eintermediar\u201c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sandra Czok crede c\u0103 preconcep\u021bia conform c\u0103reia furnizorii de servicii de personal sunt doar intermediari este de mult dep\u0103\u0219it\u0103. \u201ePortofoliul nostru cuprinde mult mai mult - de la consultan\u021b\u0103 individual\u0103 la solu\u021bii personalizate pentru personal \u0219i parteneriate pe termen lung.\u201c \u00cen spatele acestei activit\u0103\u021bi se afl\u0103 procese complexe, investi\u021bii, pasiune \u0219i o \u00een\u021belegere profund\u0103 a oamenilor. \u201eValoarea noastr\u0103 ad\u0103ugat\u0103 const\u0103 \u00een crearea de solu\u021bii personalizate - nu doar \u00een ocuparea posturilor vacante.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B vs. B2C - dou\u0103 lumi, dou\u0103 strategii<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen sectorul B2B, clien\u021bii sunt interesa\u021bi \u00een primul r\u00e2nd de cifre, fapte, eficien\u021b\u0103 \u0219i un argument clar privind rentabilitatea investi\u021biei. Candida\u021bii B2C, pe de alt\u0103 parte, r\u0103spund mai puternic emo\u021biilor, autenticit\u0103\u021bii \u0219i sentimentului de a fi \u00een\u021beles. \u201e\u00cen B2B, ne concentr\u0103m, prin urmare, pe profesionalism \u0219i rentabilitate, \u00een timp ce \u00een B2C ne concentr\u0103m pe o abordare personal\u0103, \u00eencredere \u0219i beneficii concrete pentru carier\u0103.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inspira\u021bie din alte industrii<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Multe abord\u0103ri de succes \u00een marketingul ZAG provin din lumea stilului de via\u021b\u0103 \u0219i a brandurilor de consum: storytelling, perspective autentice asupra vie\u021bii profesionale de zi cu zi, branding orientat c\u0103tre angajator. \u201e\u00cen prezent, test\u0103m diverse formate pentru a continua s\u0103 ne repozi\u021bion\u0103m.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand de angajator cu o istorie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sanda Czok se inspir\u0103, de asemenea, din cele mai bune practici din alte industrii atunci c\u00e2nd vine vorba de marca angajatorului. \u201eSpunem pove\u0219ti, ar\u0103t\u0103m fe\u021be, l\u0103s\u0103m angaja\u021bii s\u0103-\u0219i spun\u0103 cuv\u00e2ntul \u0219i cre\u0103m astfel o leg\u0103tur\u0103 emo\u021bional\u0103.\u201c ZAG poate privi \u00een urm\u0103 la peste 40 de ani de istorie a companiei - cu experien\u021be \u0219i repere care caracterizeaz\u0103 o imagine autentic\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Viitorul marketingului \u00een industrie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru urm\u0103torii 3-5 ani, dna Czok se a\u0219teapt\u0103 la o personalizare \u0219i mai mare, la timpi de r\u0103spuns mai rapizi \u0219i la o importan\u021b\u0103 tot mai mare a accesului digital - \u00een special prin intermediul social media. Inteligen\u021ba artificial\u0103 va accelera procesele \u0219i va optimiza campaniile, dar nu trebuie s\u0103 pun\u0103 niciodat\u0103 \u00een pericol autenticitatea. \u201eLucr\u0103m cu oameni reali - IA este un instrument care ne sprijin\u0103, dar nu ne \u00eenlocuie\u0219te.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tendin\u021be care r\u0103m\u00e2n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brandingul angajatorului \u0219i campaniile de recrutare vor fuziona \u0219i mai str\u00e2ns. Con\u021binutul video pentru social media va continua s\u0103 c\u00e2\u0219tige \u00een importan\u021b\u0103, iar procesele de aplicare ar putea fi integrate direct \u00een platformele de social media pentru a minimiza obstacolele pentru candida\u021bi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketingul \u00een industria de recrutare \u00eenseamn\u0103 s\u0103 aduci laolalt\u0103 companiile \u0219i candida\u021bii - Sandra Czok arat\u0103 cum reu\u0219e\u0219te ZAG s\u0103 fac\u0103 acest lucru prin storytelling, strategii clare \u0219i valoare ad\u0103ugat\u0103 real\u0103.<\/p>","protected":false},"author":6,"featured_media":3993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalwissen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":10,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":3994,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/posts\/392\/revisions\/3994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/media\/3993"}],"wp:attachment":[{"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zag.de\/ro\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}