With a heart for the little ones - the ZAGcare comfort teddy campaign

There are moments in life when children are confronted with situations that they don't understand - and that scare them. A stay in hospital, an unexpected diagnosis or medical treatment can overwhelm even the bravest little patients.

This is where ZAGcare's comfort teddy campaign comes in.

The little teddies, affectionately known as "comfort teddies", are more than just cuddly toys. They are specifically distributed to children in hospitals and medical facilities to provide comfort and encouragement in stressful moments - and above all to bring a smile. Whether after a painful treatment or in a frightening situation: the fluffy companions provide comfort where words sometimes fail.

"A child with a teddy bear in its arms is no longer alone. This small symbol of closeness can have a big impact in a difficult moment."
- ZAGcare team

Giving comfort where words fail

This special campaign is part of the ZAGcare social initiative, with which we are committed to helping people in difficult circumstances above and beyond our day-to-day work. We attach great importance to long-term partnerships and practising responsibility.

We are particularly proud of the close cooperation with Kinderhilfe Diekholzen and the UKE Hamburg, which not only supports this initiative, but actively contributes to it.

A big thank you to all the helping hands, donors and supporters who have made it possible to bring comfort teddies to exactly where they are needed.

The campaign shows once again how important it is to actively live compassion, humanity and community - especially in moments when someone needs comfort.

Because it's often the small gestures that make the biggest difference.