ZAGarena: a place for encounters, team spirit and unforgettable experiences

The ZAGarena is much more than just an event location - it is a place where people come together, share emotions and create lasting connections. As a proud name partner of the Arena, ZAG Zeitarbeits-Gesellschaft GmbH is committed to values such as cooperation, reliability and the human factor - values that not only characterise our business, but also make the experience in the Arena unforgettable.

People at the centre: connecting emotions

„The success of a modern arena depends largely on the human factor,“ explains Thorsten Meier, CFO of ZAG. „Visitors, organisers, partners and employees shape the experience together. An arena only comes alive when it enables emotions and promotes encounters.“

Dorthe Klingemann also emphasises: „Singing, jumping, dancing - all of this generates a lot of good energy and connection. The audience and community are created as if by magic.“

Creating experiences together: More than just events

Whether it's sporting events, concerts or shows - shared live experiences create memories that last. Thorsten Meier: „Shared emotions strengthen trust and deepen social bonds - a decisive added value compared to purely digital formats.“

Dorthe Klingemann adds: „This positive energy connects people of all backgrounds and creates relationships that extend far beyond the event.“

The ZAGarena as a meeting place

The ZAGarena is not only an event venue, but also a networking platform: „Even before the event begins, conversations between guests, business partners and fans begin,“ says Meier. Dorthe Klingemann adds: „Networks and friendships can be established in the hall or in the boxes that last beyond the event.“

Lodges: spaces for dialogue and cultivating relationships

Boxes in the ZAGarena offer the perfect combination of privacy and a live atmosphere: „They are ideal for business discussions, customer care and getting to know each other personally,“ explains Meier. „Shared box experiences build trust faster than traditional meetings.“

Dorthe Klingemann: „Lodges can be more than just a venue - sometimes like a living room where relationships grow.“

ZAG as namesake: Authentic partnerships

For the ZAGarena, a partner like ZAG Zeitarbeits-Gesellschaft GmbH, whose core business is also based on people, cooperation and reliability, is of great importance. Meier: „A shared set of values makes the partnership credible and tangible - for visitors and business partners alike.“

Klingemann adds: „When a partner shares similar values, the collaboration is noticeably authentic.“

Experiences instead of meetings: emotions as the key to success

Thorsten Meier emphasises: „Those who experience something special together build trust more quickly. Experiences activate several senses at the same time and are therefore remembered for longer.“
Dorthe Klingemann adds: „An emotional experience is much more memorable than a formal meeting.“

Unforgettable moments in the ZAGarena

A special moment for the ZAGarena was the official opening under its name on 3 October 2020: „Despite the pandemic, we were able to organise an official opening with guests and two sporting events,“ recalls Meier.

For 2026, the experts recommend: „A must-see event is any major event where music, emotion and audience merge into one - ideally a top concert or a major sporting event.“ Klingemann adds: „Howard Carpendale should be on the bucket list.“

The ZAGarena is more than just an event venue - it is a place for encounters, team spirit and shared experiences. As a name partner, ZAG Zeitarbeits-Gesellschaft GmbH supports the arena with values based on people, trust and cooperation - for unforgettable moments for guests and partner companies alike.