ZAG Insights
Leadership responsibilities, international projects and career: How Laura Ricottone manages the balancing act between work, family and industry influence
Insights from Laura Ricottone, Managing Director with ZAG
Laura Ricottone, Managing Director at ZAG, has already demonstrated that it is possible to balance a career, family life and playing an active role in shaping the recruitment industry. As People and Culture Manager and a member of the management team, she combines staff retention and corporate culture with the need to achieve operational targets.

People are at the heart of it all
For Laura Ricottone, people are at the heart of every successful organisation. She is convinced that a strong corporate culture does not simply emerge, but is consciously shaped – through trust, openness and the courage to break new ground. For her, People & Culture means creating spaces where talent can flourish, where diversity is embraced as a strength, and where collaboration on an equal footing thrives. With this approach, she combines strategic vision with a genuine connection to people, thereby shaping an organisation that is not only successful but also fit for the future.
Laura Ricottone: Time management and structure are crucial
As Managing Director at ZAG, Laura Ricottone knows that „you can achieve much more in less time“ when clear objectives and structures ensure a better quality of life and more freedom. In her job itself, flexibility was the decisive factor, she says. The same applies to her mindset: „You have to let go of doggedness – life takes its own course.“ It is important to her to strengthen the sense of „togetherness“ amongst the workforce within the company.
Thinking big – thanks in part to international projects
Among other things, Laura Ricottone previously led the „Brazil Project“ at ZAG. This involved recruiting staff from Brazil for the client, organising their accommodation and, more generally, creating an environment in which the staff from Brazil could get off to a good start in Germany. „The focus here was on adhering to quality standards for effective international mobility,“ explains Laura Ricottone.
Stress? Yes. Standstill? No.
So how does one achieve this sense of calm combined with success? „Embrace challenges, set aside preconceptions and seek out inspiring role models,„ says Laura Ricottone, emphasising that making time for oneself is also a crucial factor in the equation.